What is Branding & Rebranding ?

• Branding is a term used to define the features a company uses to differentiate themselves from other companies. ... Rebranding is a marketing strategy, very similar to branding, except it aims to update and refresh tired or out of date branding. This can include coming up with a completely new name, design, slogan or logo. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market. Description: There are several reasons for a company to go for rebranding.